For this webinar, we partnered with Indaba Group to show you why B2B e-commerce companies need a CRM. B2B customers are starting to increasingly act like B2C consumers, with a desire for self-service tools that give them instant access to product information and easy-to-use e-commerce websites for wholesale and manufacturing. In order for distribution businesses to stay competitive in this evolving landscape and meet the demands of their customers, they need to optimize their B2B game plan.
During this webinar, Ryan Shields, CEO of Indaba Group, will discuss how B2B is going to overtake B2C, which principles B2B businesses should adopt as they move into an online e-commerce model, and why B2B retailers need a CRM to understand their customers on a deeper level and stay competitive.